Author Archives: Tina McCormack Beaty

2014: The Year Private-Labels Become a Brand to Reckon With

National brands compete against traditional branded competitors, and increasingly are having to share shelf space with retailers’ private-label items in the same product category. Store brands are no longer “generics”; they are now a powerful brand in their own right.Read the rest of this entry

Pitching Broadcast: The Optical Story

Flip on the TV – it’s a visual and auditory experience.  A worthy story can reach through the screen and grab viewers, often moving them to action.  When pitching stories to local broadcast we need to think like the producer -focus on a local angle and remember what makes good TV.  Components to a solidRead the rest of this entry

Why Evergreen Stories Die

Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar. I’ve heardRead the rest of this entry

What Women Want? A Woman Knows

State of the Union: Women in PR, Part 2 (See Part 1 here) Social is still a hot trend. Clients are demanding it, agencies are pitching it, and consumers are inundated with it. Social is a direct-to-consumer channel to reach influencers and build awareness, but there’s a real problem getting your message through the noise.Read the rest of this entry

State of the Union: Women in the PR, Part 1

Women in Leadership It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market.  Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in makingRead the rest of this entry

Facebook’s Future

Facebook’s mission is to make the world more open and connected.  Since launching in 2004, Facebook has changed what it means to connect online and has empowered billions to share.  But nearly a decade in, there is uncertainty about Facebook maintaining its top flight position due to changing demographics, competitors, copied innovation and a backlashRead the rest of this entry

What the Media Thinks

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think ofRead the rest of this entry

SOLOMOCO is the Future According to Head of Social and Mobile at Google

Mobile marketing will be a mainstream commercial powerhouse. Local search will be a key battlefield. Social media will continue to be part of everything. That’s the future of marketing and PR according to Google’s Head of Social and Mobile Solutions, Tim Reis. Sure social is already hot and we have been hearing “mobile will beRead the rest of this entry

Value of a Facebook Fan – Still Worth Considering?

Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paidRead the rest of this entry

Becoming Enchanted

Recently Entrepreneur Magazine hosted Guy Kawasaki’s talk “Enchant and Engage More Customers with Social Media” just outside of DC. The session was based on Guy’s current book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It was a great morning centered around a very charismatic speaker.  The event wasn’t your typical social media conference,Read the rest of this entry