Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think of… Read the rest of this entry
Author Archives: Tina McCormack Beaty
SOLOMOCO is the Future According to Head of Social and Mobile at Google
Mobile marketing will be a mainstream commercial powerhouse. Local search will be a key battlefield. Social media will continue to be part of everything. That’s the future of marketing and PR according to Google’s Head of Social and Mobile Solutions, Tim Reis. Sure social is already hot and we have been hearing “mobile will be… Read the rest of this entry
Value of a Facebook Fan – Still Worth Considering?
Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan. There is no direct answer given the multiple of impacts that go into a Facebook brand strategy. Many fans are gained through a combination of organic growth and paid… Read the rest of this entry
Becoming Enchanted
Recently Entrepreneur Magazine hosted Guy Kawasaki’s talk “Enchant and Engage More Customers with Social Media” just outside of DC. The session was based on Guy’s current book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It was a great morning centered around a very charismatic speaker. The event wasn’t your typical social media conference,… Read the rest of this entry
PR Lessons from the Super Bowl
On Sunday, February 6 over 111 million people tuned into Fox to watch the Green Bay Packers challenge the Pittsburgh Steelers in Super Bowl XLV. According to Nielsen, it was a record-setting television event. During the evening I was completely absorbed in the game, as would be expected for a serious Packers fan, along with… Read the rest of this entry
Do You Have A Groupon Strategy In Your Communications Plan Yet?
Get a table of friends together and it’s likely that most of them have tried Groupon at least once. And if you’re in my circle of friends, it’s a near guarantee that at least one of those friends is addicted to a group-buying website- Groupon or otherwise. That was definitely the case recently, when a… Read the rest of this entry