Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think of PR, and their view of on traditional versus digital media – here is an insider peek. Continue reading
We started planning the track in July by identifying sessions we thought would resonate with folks and started finding speakers who could speak to those topics (with the help of a great “editorial board”).
Three months later, we were on the ground in Vegas executing on our “vision” for the event. From everything I heard at BlogWorld, it was a success.
But, along the way, I picked up a few best practices and learned a few valuable lessons when it comes to planning an event the size and stature of BlogWorld. To be clear, Chuck and I weren’t responsible for all the logistics and details that go into this kind of event—really just the sessions, speakers and details around that. Continue reading
As many of you know members of the PRBC group presented today at Ragan’s Social Media panel. Below we share some of our thoughts on SM. The names in parenthesis indicate who brought up the point. Hyperlinked to their twitter account on the first use.
Diving Into Social Media
Before any company, agency, or professional decides to become involved in social media, there will no doubt be some basic questions that they want answered, or some background information that they would appreciate hearing. The first group of points provide some helpful hints for diving into social media, whether you’re interested in using it for clients or becoming the resident thought-leader for your company. Continue reading