Tag Archives: Huffington Post

What the Media Thinks

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think of PR, and their view of on traditional versus digital media – here is an insider peek. Continue reading

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What John Wooden Taught Us About Marketing

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Former UCLA basketball coach John Wooden waves before the start of the NCAA national championship game in Seattle, in this April 3, 1995 file photo. Wooden, the peerless U.S. college basketball coach who became known as the Wizard of Westwood while winning a record 10 national championships at UCLA, died on June 4, 2010, at age 99, a spokesman for the UCLA Medical Center said. REUTERS/Jeff Vinnick/Files (UNITED STATES - Tags: SPORT BASKETBALL OBITUARY)

“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” – Coach John Wooden

John Wooden’s death over the weekend, at the age of 99, got me thinking about the man they called “The Wizard of Westwood.” As someone who spent the early years of his career working in sports marketing, I thought about Wooden’s NCAA-record 10 national championships while coaching the legendary UCLA Bruins of Lew Alcindor (Kareem Abdul Jabbar) and Bill Walton and many others. I also remembered the man’s great humility and sense of humor, as well as his uncanny ability to get the best out of his players without overtly trying to put his ego or his own highly-respected reputation ahead of the game, his team or his employer (UCLA). Continue reading

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Tweets as Supposed Evidence? (a.k.a. When SM Hype Detracts from the News)

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Stack of newspapers in rack, elevated viewIn a community characterized by comments and retweets, it is often difficult to notice when the SM becomes the news, rather than the news itself.

After reading some tweets the other week, I noticed the frequency of condolences directed towards @military_mom and felt compelled to dig a little deeper.

It seems, tweets have gone from being merely traceable in a Google search, to starring as the headline of an ABCNews story, the subject of Huffington Post’s scrutiny, and the fodder for a New York Post report as well. Continue reading

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