Tag Archives: New York Post

Storytelling Is At the Heart of Effective PR

Red book, close-upI have been reading a lot lately. Really, way more reading than I was doing in previous months. From the Wall Street Journal and the Financial Times on the weekend, to amNY and Metro weekdays, and a slew of business and advertising trades in between, I have been trying to immerse myself in two of the professional areas I have the most passion in: small business and media.

Despite the fact that many of the publications that I have been reading have their own unique audience (For anyone who hasn’t done it yet, check out FT Weekend. Honestly, one of the best papers you will read.), the underlying fact of the matter is that each and every one of them tries to do the same thing at the end of the day: tell its readers great stories in a compelling medium that they enjoy. Continue reading

Tweets as Supposed Evidence? (a.k.a. When SM Hype Detracts from the News)

Stack of newspapers in rack, elevated viewIn a community characterized by comments and retweets, it is often difficult to notice when the SM becomes the news, rather than the news itself.

After reading some tweets the other week, I noticed the frequency of condolences directed towards @military_mom and felt compelled to dig a little deeper.

It seems, tweets have gone from being merely traceable in a Google search, to starring as the headline of an ABCNews story, the subject of Huffington Post’s scrutiny, and the fodder for a New York Post report as well. Continue reading