Tag Archives: Comunications

Storytelling Is At the Heart of Effective PR

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Red book, close-upI have been reading a lot lately. Really, way more reading than I was doing in previous months. From the Wall Street Journal and the Financial Times on the weekend, to amNY and Metro weekdays, and a slew of business and advertising trades in between, I have been trying to immerse myself in two of the professional areas I have the most passion in: small business and media.

Despite the fact that many of the publications that I have been reading have their own unique audience (For anyone who hasn’t done it yet, check out FT Weekend. Honestly, one of the best papers you will read.), the underlying fact of the matter is that each and every one of them tries to do the same thing at the end of the day: tell its readers great stories in a compelling medium that they enjoy. Continue reading

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