Tag Archives: media relations

Why Evergreen Stories Die

Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar. I’ve heardRead the rest of this entry

Follow the Path of Least Resistance

Hallelujah! You know someone who knows someone in the very media organization where you’re trying to get coverage. That second someone may be the very person you think is most likely to be interested in the something you’re pushing. Quite often the first someone may be working within your own organisation, perhaps in a differentRead the rest of this entry

From Mail to Maker’s Mark: A Scale for Assessing Flack-Reporter Relationships

Every PR pro has been in the scenario: the team is gathered in a conference room. The topic of media comes up, and various names are bandied about. Then the boss growls, “who has a relationship with that reporter?” The implication is clear: in a business of connections, the person doing the pitching should have someRead the rest of this entry

There’s at Least Two Sides to a Story

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what willRead the rest of this entry

Want to Upset a Reporter? Call to ‘Follow Up’ on Your Email

Journalists, as a group, have a lot of pet peeves: sources who want to go off the record for no good reason, overly literal editors, the Oxford comma. But the biggest complaint? Getting calls from flacks who want to make sure that their email arrived. We live in 2013: the email always arrives. Jeffrey Young,Read the rest of this entry

Dunbar’s Number, Your Brain and Why Scaling Media Relations is a Bad Idea

Public relations today faces a vexing problem: our brains aren’t big enough to keep up with the promise of the technology that we now have available to us. Now, I don’t mean to cast aspersions on my peers, the reality is that, regardless of industry, no one has a brain big enough to deal with the increasingRead the rest of this entry

What the Media Thinks

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think ofRead the rest of this entry

Isaac Lessons Learned

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Dash THIRTY Dash

In New Orleans there is always news. From football to festivals, from Mardi Gras to music and from cuisine to crime the city is always buzzing. But things are not so easy in the Big Easy for PR pros. There is a shift happening in the media landscape. The major daily newspaper is no longerRead the rest of this entry

Media Relations 101:Beware of the Sound Bite Trap

One of the problems of working in the media is that you really never turn off. Since TV is ubiquitous,  us media types are always analyzing the press to see how we would have handled certain situations differently. I often find myself saying about media disasters, “How the hell did that happen?” And I am findingRead the rest of this entry