Author Archives: Brian Johnson

Follow the Path of Least Resistance

Hallelujah! You know someone who knows someone in the very media organization where you’re trying to get coverage. That second someone may be the very person you think is most likely to be interested in the something you’re pushing.

Quite often the first someone may be working within your own organisation, perhaps in a different section to you.Read the rest of this entry

There’s at Least Two Sides to a Story

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what willRead the rest of this entryRead the rest of this entry