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Media Relations 101:Beware of the Sound Bite Trap

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One of the problems of working in the media is that you really never turn off. Since TV is ubiquitous,  us media types are always analyzing the press to see how we would have handled certain situations differently.

I often find myself saying about media disasters, “How the hell did that happen?” And I am finding myself saying this ever more often during an election year, when we are presented with daily media screw ups.  Continue reading

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