Tag Archives: PRDaily

Assessing the Economy’s Impact on PR

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Unless you’ve been in a cave the past two weeks, then you know things aren’t looking too good right now for the economy. It’s yo-yoing like crazy, which has investors, CEOs and entrepreneurs fretting.

Friday’s Wall Street Journal reported that America’s entrepreneur class shrunk during the Great Recession (despite predictions that it was rapidly growing because so many people were out of work). And The Financial Times reported that business leaders’ confidence in their industries and the global economy has deteriorated sharply.

But how well is PR holding up throughout this fracas? Continue reading

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Learn More, Tweet Less

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Rear view of boy with apple behind his back and front view of teacher sitting at desk (10-11)Some of you may have noticed that my Twitter stream isn’t as robust these days.  There aren’t as many blog posts, news articles and conversations flowing.  To be rather blunt, I simply haven’t felt like tweeting.  I’ve snuck onto the web occasionally and opened the TweetDeck a couple of times, but the ‘new tweet’ alerts haven’t been as alluring.  Some days, I’ve felt self-imposed pressure to tweet, as though I wasn’t living up to expectations.  Other days, I’ve felt like the site of that demonic little black and red alert box blocking the ability to close documents was more than I could take.

While the motives for my lack of tweeting are a bit unclear, even to me, and I really have no clue where I would have found the time to tweet more than I have been, I’ve learned some really important lessons while tweeting less.  Lessons that I will carry with me if/when I decided to start bombarding your Twitter stream again. Continue reading

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