Momentum, or what some think of as Newton’s First Law of Motion, “Every body remains in a state of rest or uniform motion (constant velocity) unless it is acted upon by an external unbalanced force,” not only applies to “every body” in motion but also to everybody. Success begets success – it’s that x… Read the rest of this entry
Tag Archives: business
Building Relationships Through Marketing
How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand. Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith.… Read the rest of this entry
Exploring the Value of PR for Startups
A series of opinion pieces last week by Dallas Mavericks owner and billionaire business mogul Mark Cuban asserting that startups “should never hire a PR firm” got the PR world buzzing with outrage. But does he have a point or is it too general a brushstroke to paint that PR can “never” benefit a startup? Let’s… Read the rest of this entry
Snap Them Out of It
Momentum, or what some think of as Newton’s First Law of Motion, “Every body remains in a state of rest or uniform motion (constant velocity) unless it is acted upon by an external unbalanced force,” not only applies to “every body” in motion but also to everybody. Success begets success – it’s that x factor… Read the rest of this entry
Walk The Line
A few weeks ago, I discussed some of the ongoing debate and insight within the PR profession about demonstrating our value among C-level executives. I wanted to dig into that subject a little further (it’s a personal interest of mine) with some fascinating research I found in MIT’s Sloan Management Review. In an article published… Read the rest of this entry
The Secret Worries of a PR Firm Boss
Mel Brooks once famously observed that “it’s good to be the king.” It’s probably also pleasant to be Bill Gates or Michael Arrington. I’d even guess that some folks think it’s pretty good to be me. What is it like to have responsibility for running a PR firm? You might be able to imagine the… Read the rest of this entry
Bring on the money! Working for free…
Ok, so I’ll admit it . . . I wrote this post a while back called “Give it Away . . . For Free!” sharing how free advice will ultimately pay off and bring good karma. And yes, I still stand by everything I wrote. But perhaps I’m seeing business bottom line with more of… Read the rest of this entry
Carving Out a Place for “ME” in the Midst of a Recession
Remember in 5th grade when your teacher told you there were NO stupid ideas? While I thought Ms. Goldfeder was trying to make the kid feel better we all laughed (read: ME!), I had NO idea that statement would turn out to be the best advice I could apply to the business world. It’s no… Read the rest of this entry
Is Social Media Really Helping Your Business Grow?
During another one of my random midday reads of interesting social media news and tidbits, I came across this fantastic BusinessWeek poll of CMOs. The big takeaway for me was that most CMOs think social media agencies are completely full of s***. Most agreed that those agencies have a pretty good understanding of what can… Read the rest of this entry
Is Social Media Creating a ‘No Mistakes Allowed’ Zone for Companies
An interesting post went up recently on Lauren Fernandez’s blog, “LAF.” In it, she and Kasey Skala (@kmskala) discussed their issues with a recent PRSA blog post that went up about millennials handling social media for companies.… Read the rest of this entry