Tag Archives: money

Stop Listening, Start Watching

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Look © by Benson Kua

We’re an industry of words – whether written or spoken, our bread and butter is, at its core, words.

  • What position will the candidate take?
  • What is the company’s announcement going to be?
  • Talking points, key messages, sound bites…

The list goes on and on. The problem – words themselves – while having the immense power to move mountains, by themselves are meaningless.

 

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Recruiting Ethics

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Interviewee and interviewer shaking handsIt must be hard to be a recruiter. I mean you might as well go into telemarketing since you spend 75% of your day scoping out potential recruits and cold calling/blind mailing people hoping that you can find the next superstar for your client. Just like telemarketing though, sometimes it’s just a bit out of control and silly. I’m not exactly sure how the process goes for finding candidates, but I wanted to point out something that really annoys me.

Please don’t try and recruit me at my job! I’m completely flattered that I was “confidentially referred” to you for an Account Executive position at some agency. Who wouldn’t want me? Continue reading

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Bring on the money! Working for free…

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Thinkstock Single Image SetOk, so I’ll admit it . . . I wrote this post a while back called “Give it Away . . . For Free!” sharing how free advice will ultimately pay off and bring good karma. And yes, I still stand by everything I wrote. But perhaps I’m seeing business bottom line with more of an ice cold eye than I once did.

On an episode of Kell on Earth, Kelly Cutrone struggles with people constantly asking for free advice, actually taking a cell phone call from the uncle of her daughter’s school friend. He inquired about his own business (whatever it was) and asked what he should be doing. But, Cutrone owns her own business (People’s Revolution) and she has to worry about paying her employees and getting food on the table for her seven year old daughter (oh, and paying for her country house in France…technicality). Constantly dolling out free advice sets her back in her day taking away valuable time from her paying clients. Continue reading

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