Tag Archives: Strategic Value of PR

Walk The Line

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Scale of justice, close-upA few weeks ago, I discussed some of the ongoing debate and insight within the PR profession about demonstrating our value among C-level executives. I wanted to dig into that subject a little further (it’s a personal interest of mine) with some fascinating research I found in MIT’s Sloan Management Review.

In an article published in the Summer 2010 issue, Larry Styble and Maryanne Peabody, co-founders of Boston-based management firm Stybel Peabody Lincolnshire, address which types of employees and executives CEOs gravitate toward.

The authors’ basic point is that for many successful CEOs, who they align themselves with within their executive suite often comes down to assets and liabilities. That’s right; in a way, we can boil down the value of any company’s executives to whether they see the world as full of opportunities (asset enhancement) or full of threats (liabilities reduction). Continue reading

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