Tag Archives: Budgets

The Secret Worries of a PR Firm Boss

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Disagreement in OfficeMel Brooks once famously observed that “it’s good to be the king.” It’s probably also pleasant to be Bill Gates or Michael Arrington. I’d even guess that some folks think it’s pretty good to be me.

What is it like to have responsibility for running a PR firm?  You might be able to imagine the upside, but there are struggles too.  Here are some of the pain points — and some of the issues that folks like me think about on a daily basis: Continue reading

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What Should Be Increasing in 2010: Branding

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Blank billboard in desert landscapeAs a recent Financial Times article noted, companies are looking to spend more money in terms of marketing over the next calendar year. While we would love to say that a large piece of the pie would be allocated towards branding and public relations, we are realists and know that the money—for the most part—will go towards ever more advertising efforts.

And that is a damn shame. While advertising may be the flashy cog that looks good in media forms, what does it all mean? Your company is much more than a singing fish, talking baby or another gimmick. Sure you can name what companies are associated with the previously mentioned gimmicks. The question is, do you know what these brands really stand for? Continue reading

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