How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand.

Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith. She recently published the book, “The New Relationship Marketing.” If you didn’t believe the italicized sentence above, you will by the time you finish Mari’s book. Continue reading →