Tag Archives: engage

Twitter: Creating Social Media Clones

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Genetic cloning montageFinally, the ability to be two places at once! For a while, Hootsuite users have loved the ability to schedule tweets and now the new Tweetdeck is taking it one step further by including scheduled tweets and Foursquare check-ins. Correct me if I’m wrong, but how can we check-in via Foursquare if we’re not physically there? How do we engage conversation without being around to respond? Tweetdeck has given us the opportunity to have a social media clone ensuring our presence is still in our community without physically doing the work.

Last week during the #u30pro chat, hosted by Lauren Fernandez, David Spinks, and Scott Hale, the group discussed pros/cons to scheduled tweets and many users chimed in. Here are some reasons members dislike the feature: Continue reading

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Let’s get engaged

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What would it take for you to marry a brand? In Brian Solis new book, “Engage,” he lays out his rules for businesses, brands and individuals who are looking to utilize this newfangled contraption called social media to boost their bottom lines.

I had an opportunity to not only read the book, but also to chat with Brian about it.

Q: Tell me: Why this book; why now? Continue reading

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Is Social Media Really Helping Your Business Grow?

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Six businessmen and businesswomen looking at laptop on boardroom tableDuring another one of my random midday reads of interesting social media news and tidbits, I came across this fantastic BusinessWeek poll of CMOs. The big takeaway for me was that most CMOs think social media agencies are completely full of s***. Most agreed that those agencies have a pretty good understanding of what can be done with social media, the CMOs that were polled also noted that many of the social media agencies they have dealt with have no clue about business, the nuances of their client’s industry, who their clients’ competitors are or how social media can help a business get ahead of its competitors. Continue reading

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