Tag Archives: social influence

Measuring Your Consumers’ Worth

Bookmark and Share

The Economist Intelligence Unit recently released a report about how the value of customers is being measured. There are some important implications for businesses, and you can download the full report if you want to dig a bit deeper.

One of my favorite quotes from the report was the following:

…measures of customer value that focus solely on transaction activity capture only a fraction of an individual’s behaviour and potential value.

It’s so true. While we always need to tie metrics and measures of social media back to our business goals (and often the bottom line), there is so much more value to the new social customer than the $29.99 they just spent on your website. Continue reading

Bookmark and Share

Klout Adds Context to Automated Influence?

Bookmark and Share

Klout recently announced its latest feature: +K. Similar to Google’s +1, Klout asks that you give users a +K for each topic for which they have influenced you. In theory, Klout scores will now include context and topical relevance.

For example, if you look at my profile topics, you could give me a +K if I have influenced you on social media measurement or public relations. Each user gets five +K’s each day, which means you have to be registered to give others feedback and cannot give unlimited feedback. You can also give a +K to each topic for a person once each week. So if I give you a +K for social media on Monday, then I cannot give you another +K for social media until the following Monday. And +K’s will not last forever, they have an expiration date.

Klout explains that influence can change over time. While there are plenty of people who are influential about SXSW in the first few months of the year, there is hardly anyone talking about it right now. So I may give you a +K for SXSW in March, but a +K for summer beers in June. Influence can be fleeting, and it can grow and shift over time, and Klout is trying to account for that. Continue reading

Bookmark and Share

Can mPACT Measure Your Online Impact?

Bookmark and Share

mBLAST recently launched a free version of its tool mPACT which claims to find influencers based on topics or keywords. mPACT looks through, “a database of over 25 million articles, 8 million blog posts, and 753 million social media entries.”

So there’s no doubt that there is plenty of data to be had. But does their algorithm work? mPACT assigns an influence score as well if you sign up for the Pro account, but it’s unclear what metrics factor into this score.

I ran a couple of tests to see how well the tool works for finding influencers. Continue reading

Bookmark and Share

Let’s get engaged

Bookmark and Share

What would it take for you to marry a brand? In Brian Solis new book, “Engage,” he lays out his rules for businesses, brands and individuals who are looking to utilize this newfangled contraption called social media to boost their bottom lines.

I had an opportunity to not only read the book, but also to chat with Brian about it.

Q: Tell me: Why this book; why now? Continue reading

Bookmark and Share