Anyone who operates within the social media space knows all too well “the bandwagon effect” that new platforms and pundits’ prognostications can have on the entire ecosystem. A new tool is released, a different approach to a standard procedure is introduced, predictions abound of what direction the industry is headed in, and advice on how… Read the rest of this entry
Tag Archives: social media metrics
Searchmetrics: A Tale of Two Visibilities
Last month I wrote about a demo of Searchmetrics Essentials, and this weekend I had the chance to get a first-hand look at the dashboard. Essentials looks at the connection between social and search data, particularly SEO. Take the chart below, for example. This shows Social Visibility for individual blog posts from PRBreakfastClub.com. Social Visibility… Read the rest of this entry
There’s an Easier Way to Create Standards: Conform
The latest focal point of measurement fanatics has been standardization. Most recently public relations professionals convened in Lisbon for AMEC (The International Association for the Measurement and Evaluation of Communication) to set standards for measuring PR and social media. While I applaud their efforts, and they were able to make some important steps toward standardization,… Read the rest of this entry
Klout Adds Context to Automated Influence?
Klout recently announced its latest feature: +K. Similar to Google’s +1, Klout asks that you give users a +K for each topic for which they have influenced you. In theory, Klout scores will now include context and topical relevance. For example, if you look at my profile topics, you could give me a +K if… Read the rest of this entry
Can mPACT Measure Your Online Impact?
mBLAST recently launched a free version of its tool mPACT which claims to find influencers based on topics or keywords. mPACT looks through, “a database of over 25 million articles, 8 million blog posts, and 753 million social media entries.” So there’s no doubt that there is plenty of data to be had. But does… Read the rest of this entry