Category Archives: Linzy Roussel Cotaya

Remember the Small Things Count

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To-do list book. © by koalazymonkey

In the daily juggle it is sometimes hard to remember to do it all. If you didn’t know it, PR pros are human too. I know that I cross my fingers and hope that when I do forget to do something it is more minor than missing a TV appearance or forgetting to meet a client deadline.

“Organization is critical for success in public relations,” says Michael Hanson, Director of PR at The Modern Brand Company. “PR people are always on the go, juggling multiple pitches, refining infinite messages, brainstorming at all hours of the day, and so on. Sometimes the small things, do make a difference.”

PR pros are constantly focused on big things such as a big media interview, a big event or a big client prospect. Sometimes the smaller things are the tasks that are easier to forget. Continue reading

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Creativity Can Be A Rare Commodity

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Think Outside the Box © by Lel4nd

We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything.

With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere. Continue reading

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10 Reasons To Think About Getting Your APR

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We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been burned.

“Professionals have credentials and others merely have titles such as Vice President,” says Jeffrey Geibel, APR, Principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”

The APR is a hit or miss topic for PR pros. Some are die hard that you have to have it and others are waiting for the raise and the promotion to come along with the hard work that it takes to be accredited. Continue reading

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5 Ways that Bloggers Are Like the Cool Kids in High School

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I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one.

One thing he said is that bloggers know other bloggers. I guess I never really thought about it but of course they do. The challenge is breaking into that group. There are many similarities between bloggers and the cool group in high school. Continue reading

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Considering Making the Switch from Agency to In-House?

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Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different.

Often times the attraction to an agency is the multiple clients, the variety of industries, the camaraderie of other communications professionals and even the swank office. Agency PR pros are talking to media daily and don’t typically have politics to deal with since they don’t directly work for the companies they represent.

If you are considering leaving time sheets in the past, for stability, security and routine make sure the switch it is a fit for you and an answer to what you are trying to leave behind. The pros of working in-house does typically include better health benefits, more opportunity for advancement and fewer barriers to implement new PR programs. Continue reading

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Professional Development is a MUST

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Public Relations practitioners are busy. We all know this and we all live this every day. With all the juggling that PR pros do it is easy for professional development to fall off of the radar. But to advance in your career you must have the personal drive to squeeze that luncheon on to the calendar, read industry blogs during breakfast and seek out the counsel of PR peers. Continue reading

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Mentoring Makes a Difference

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In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold.

I have reached a fork in the road of my career which takes me away from seeing my mentor on a daily basis. With that change I have been reflecting on the wealth of invaluable knowledge that I learned from my mentor. This knowledge is not just how to craft the perfect press release or pitch a reporter but how to conduct myself as a professional and the importance of being an eternal student of the trade. Continue reading

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New Year, New Resolutions

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2012 is here! The New Year means resolutions to lose weight, eat healthier, spend more time with the family, and on and on. While you are mapping out that plan to battle the bulge also strategize resolutions for your career.

“It is important to set goals each year if you want a career and not just a job,” says Marcos Sanchez, Senior Product Marketing Manager at Egnyte. “If you want a career than it is about thinking long term about where you want to be and what job you want to have.” Continue reading

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PR Pros and Family

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Public relations professionals are trained to demand perfection, juggle like an octopus, run in heels, always be connected and get it all done without breaking a sweat. There are a million articles out there to help PR pros effectively manage multiple social media channels, engage with bloggers and help craft a press release headline to garner coverage. PR pros manage up to their bosses, down to their interns and across organizations to their clients and reporters.

There is one additional audience that PR pros have in common that is never really talked about and there aren’t a million articles out there to help you do it well. It is that other audience that we have in our lives…children.  Continue reading

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Blogger Relations: Vicks Vapo Dad Event

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PR pros have accepted that Facebook and Twitter are necessities in the PR matrix of communications tools. Once you are on board with that, the next step is to understand that bloggers are also a tool that when used correctly can be a powerful vehicle for your brand and message. In the wake of disastrous blogger events such as the Marie Callender’s tasting dinner, blogger relations is important.

Bloggers need to be treated just as you would any prospective customer or reporter. Yes, there is debate and even a court ruling that bloggers are not journalists, but it is the manner you treat them that matters. Continue reading

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