Category Archives: Linzy Roussel Cotaya

Remember the Small Things Count

In the daily juggle it is sometimes hard to remember to do it all. If you didn’t know it, PR pros are human too. I know that I cross my fingers and hope that when I do forget to do something it is more minor than missing a TV appearance or forgetting to meet a client deadline.

“Organization is critical for success in public relations,” says Michael Hanson, Director of PR at The Modern Brand Company. “PR people are always on the go, juggling multiple pitches, refining infinite messages, brainstorming at all hours of the day, and so on. Sometimes the small things, do make a difference.”

PR pros are constantly focused on big things such as a big media interview, a big event or a big client prospect. Sometimes the smaller things are the tasks that are easier to forget.Read the rest of this entry

Creativity Can Be A Rare Commodity

We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything.

With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere.Read the rest of this entry

10 Reasons To Think About Getting Your APR

We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has beenRead the rest of this entry

5 Ways that Bloggers Are Like the Cool Kids in High School

I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one. One thing he said is that bloggers know other bloggers. I guess I never really thought about itRead the rest of this entry

Considering Making the Switch from Agency to In-House?

Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different. Often times the attraction to an agency isRead the rest of this entry

Professional Development is a MUST

Public Relations practitioners are busy. We all know this and we all live this every day. With all the juggling that PR pros do it is easy for professional development to fall off of the radar. But to advance in your career you must have the personal drive to squeeze that luncheon on to theRead the rest of this entry

Mentoring Makes a Difference

In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold. I have reached a fork in the road of my career whichRead the rest of this entry

New Year, New Resolutions

2012 is here! The New Year means resolutions to lose weight, eat healthier, spend more time with the family, and on and on. While you are mapping out that plan to battle the bulge also strategize resolutions for your career. “It is important to set goals each year if you want a career and notRead the rest of this entry

PR Pros and Family

Public relations professionals are trained to demand perfection, juggle like an octopus, run in heels, always be connected and get it all done without breaking a sweat. There are a million articles out there to help PR pros effectively manage multiple social media channels, engage with bloggers and help craft a press release headline toRead the rest of this entry

Blogger Relations: Vicks Vapo Dad Event

PR pros have accepted that Facebook and Twitter are necessities in the PR matrix of communications tools. Once you are on board with that, the next step is to understand that bloggers are also a tool that when used correctly can be a powerful vehicle for your brand and message. In the wake of disastrousRead the rest of this entry