In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold.
I have reached a fork in the road of my career which takes me away from seeing my mentor on a daily basis. With that change I have been reflecting on the wealth of invaluable knowledge that I learned from my mentor. This knowledge is not just how to craft the perfect press release or pitch a reporter but how to conduct myself as a professional and the importance of being an eternal student of the trade.Read the rest of this entry