Public relations professionals are trained to demand perfection, juggle like an octopus, run in heels, always be connected and get it all done without breaking a sweat. There are a million articles out there to help PR pros effectively manage multiple social media channels, engage with bloggers and help craft a press release headline to garner coverage. PR pros manage up to their bosses, down to their interns and across organizations to their clients and reporters.

There is one additional audience that PR pros have in common that is never really talked about and there aren’t a million articles out there to help you do it well. It is that other audience that we have in our lives…children.  Continue reading →