PR pros have accepted that Facebook and Twitter are necessities in the PR matrix of communications tools. Once you are on board with that, the next step is to understand that bloggers are also a tool that when used correctly can be a powerful vehicle for your brand and message. In the wake of disastrous blogger events such as the Marie Callender’s tasting dinner, blogger relations is important.
Bloggers need to be treated just as you would any prospective customer or reporter. Yes, there is debate and even a court ruling that bloggers are not journalists, but it is the manner you treat them that matters. Continue reading