PR pros have accepted that Facebook and Twitter are necessities in the PR matrix of communications tools. Once you are on board with that, the next step is to understand that bloggers are also a tool that when used correctly can be a powerful vehicle for your brand and message. In the wake of disastrous blogger events such as the Marie Callender’s tasting dinner, blogger relations is important.
Bloggers need to be treated just as you would any prospective customer or reporter. Yes, there is debate and even a court ruling that bloggers are not journalists, but it is the manner you treat them that matters. Continue reading →
This week I had the pleasure of getting to know more about our favorite PR Mama: Stephanie Smirnov, president of DeVries Public Relations. Stephanie relies so heavily on three gargantuan mugs of Starbucks coffee a day that her family is trained to not talk to her until she’s had the first sip. Sounds familiar. She’s a pro at wakeboarding, Wii Resort Wakeboarding that is, and relaxes in her Catskills home with her husband and son “swimming, skiing, grilling and chilling.” Stephanie listens to the best old-school funk, disco, and R&B and reads her favorite mommy blogs (The Bloggess, The Pioneer Woman, and Rock and Roll Mama to name a few) and design/trend blogs—a new favorite Design*Sponge. Okay, enough of the fun stuff. When Stephanie said she would participate for Coffee Talk, I couldn’t wait to find out how she is so successful in her career and also a great mom with a very solid family. How does one find the time for it all? And so I give you, Stephanie Smirnov . . . super mom and PR pro: