Tag Archives: consumer

Know Thy Audience

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A woman giving a speech in front of an audienceStop me if you have heard this one before from a PR/communications colleague: “Our CEO/Board of Directors (BOD) really wants this hit/newsletter/sandwich/microsite/etc.”

Yeah, we’ve all heard this phrase from some of our PR and marketing peeps, and while that approach to external communications may have worked just splendidly in 1995, heading into 2010, this notion of “we must appease our CEO/BODs first!” is a recipe for a PR/marketing plan disaster, if you ask me. This thought’s been rocking through my mind for a few days now, so I’m just going to come out and say it: Continue reading

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Christina’s Coffee Talk: Stephanie Smirnov (Part 2)

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[Editor’s Note: The below post is Part 2 of Christina’s interview with PR Mama Stephanie Smirnov. Part 1 ran on the PRBreakfastClub.com Blog on Monday.]

  1. You are not only a successful PR woman, but also well rounded in non-profit work, you write your own blog, and much more.
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Christina’s Coffee Talk: Stephanie Smirnov

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Stephanie Smirnov
Stephanie Smirnov

This week I had the pleasure of getting to know more about our favorite PR Mama: Stephanie Smirnov, president of DeVries Public Relations. Stephanie relies so heavily on three gargantuan mugs of Starbucks coffee a day that her family is trained to not talk to her until she’s had the first sip. Sounds familiar. She’s a pro at wakeboarding, Wii Resort Wakeboarding that is, and relaxes in her Catskills home with her husband and son “swimming, skiing, grilling and chilling.” Stephanie listens to the best old-school funk, disco, and R&B and reads her favorite mommy blogs (The Bloggess, The Pioneer Woman, and Rock and Roll Mama to name a few) and design/trend blogs—a new favorite Design*Sponge. Okay, enough of the fun stuff. When Stephanie said she would participate for Coffee Talk, I couldn’t wait to find out how she is so successful in her career and also a great mom with a very solid family. How does one find the time for it all? And so I give you, Stephanie Smirnov . . . super mom and PR pro:

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