Tag Archives: ceo

Team Building and Bonding

Bookmark and Share

I’ll be the first to admit, I am always skeptical about team building and bonding things. Many public relations agencies have their methods of team bonding, from purge days to beer Fridays. Being part of a team is integral to working at an agency. Got to have trust right?

Now I’ve been through my fair share of team building exercises over the years, from ropes courses to stupid scavenger hunts where you have to go into a diner and just say “burgermeat,” but recently I encountered the most amazing team building exercise – one that I will back 100% and recommend all agencies get involved in…Intramural Sports! Continue reading

Bookmark and Share

Know Thy Audience

Bookmark and Share

A woman giving a speech in front of an audienceStop me if you have heard this one before from a PR/communications colleague: “Our CEO/Board of Directors (BOD) really wants this hit/newsletter/sandwich/microsite/etc.”

Yeah, we’ve all heard this phrase from some of our PR and marketing peeps, and while that approach to external communications may have worked just splendidly in 1995, heading into 2010, this notion of “we must appease our CEO/BODs first!” is a recipe for a PR/marketing plan disaster, if you ask me. This thought’s been rocking through my mind for a few days now, so I’m just going to come out and say it: Continue reading

Bookmark and Share