In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training.
How your client looks and sounds on television or comes across in a newspaper story can go a long way to showing they are credible. I entered public relations after a long career in television and radio. Taking that experience, I’ve been able to assist my clients in making sure they are well prepared for the media. Continue reading →
When I spoke at the PRSA-CVC Social Media Conference last fall, I told my audience, “You can’t engage in social media for the sake of doing so.” To my audience, the majority of whom were there because they lacked experience with but felt pressured to engage in social media, this statement probably seemed bizarre. As though I were implying that you don’t have to jump on the SM band wagon.
A few months later, I realize that my statement was a bit more accurate than I initially thought. With SM, there is virtually nothing to be gained by going through the motions. Having made what I am sure some will perceive as an incredulous statement, I think it is important for companies to understand the value of SM before engaging in it. Continue reading →
In a recent post from blogger Complicated Mama, she talked about a few encounters she had at last week’s Toy Fair. In a surprising turn of events, she was confronted with rude company reps that wanted nothing to do with bloggers. What was even more interesting is that in addition to writing for her own blog, she was also writing for a toy industry trade publication. Oops!
I know from personal experience that trade shows, especially ones as large as Toy Fair, can be incredibly hectic and exhausting. Camera crews, journalists, reporters – there are hundreds of companies all vying for the attention of the media. PR reps go to great lengths to set up appointments beforehand, create attention-getting stunts and more. Continue reading →
Wow. Guys. Did we really need to sit down and talk about how you probably shouldn’t steal? Man, I guess we do.
So here it goes: when you steal words, pictures, or ideas from other people, especially people who live in the constantly well-documented world of the blogosphere, you’re not being cool. Continue reading →
Do you want to know an inside secret on how to pitch a blogger?
Oh man. Lean in close. No, closer. That’s it. Almost.
You have to talk to them like they’re a human being.
I know, it’s crazy. It doesn’t have much to do with the length of your pitch or the “Hi” instead of “Hello” in your salutation. It doesn’t have anything to do with how many bullet points you have and what Cool Blogger Slang you employ. You just have to talk to them like they’re an actual person, which, gasps all around, they are. (Another crazy fact: journalists are also people. Maybe you should give this a shot with them too?)
Just one rule: talk like a person, treat them like a person. Here’s how to do that. Continue reading →