Tag Archives: training

How Learning Social Media is Like Running a Half Marathon

About eight weeks ago a friend of mine asked our group if we wanted to train for a half-marathon. Without thinking I decided to jump in with a leap of faith. Just the thought of running for 2½ hrs seemed so daunting but I still began the journey with trepidation

Whether we want to admit it or not, beginning social media is daunting, overwhelming and not lacking it’s own trepidations. Learning the many different types of social media…Twitter, Google+, Facebook, LinkedIn and all the others in between can be like learning another language, but you dive in anyway.Read the rest of this entry

Five Ways Media Training Can Help You…and Your Clients

In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training. How your client looks and sounds on television or comes acrossRead the rest of this entry

Agencies Should Require Publicists to Attend a Social Media ‘Hell Week’

While most publicists understand the importance of educating themselves on all things social media, there is still a large number of professionals that do not have that same mentality. I can’t tell you that why that’s the case, perhaps it’s the new school versus old school (no pun intended) way of thinking, but getting employeesRead the rest of this entry