I sure hope there’s a PR team out of work after the epic failure of Christine O’Donnnell on Piers Morgan August 17, 2011. Didn’t see it? Check this out first.
The team handling Christine O’Donnell committed three cardinal sins of media relations that should be addressed in any, thorough PR education. Continue reading
In a recent post from blogger Complicated Mama, she talked about a few encounters she had at last week’s Toy Fair. In a surprising turn of events, she was confronted with rude company reps that wanted nothing to do with bloggers. What was even more interesting is that in addition to writing for her own blog, she was also writing for a toy industry trade publication. Oops!
I know from personal experience that trade shows, especially ones as large as Toy Fair, can be incredibly hectic and exhausting. Camera crews, journalists, reporters – there are hundreds of companies all vying for the attention of the media. PR reps go to great lengths to set up appointments beforehand, create attention-getting stunts and more. Continue reading