Tag Archives: Bloomberg News

The Media World is Changing — PR Pros Should Rejoice

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As a media junkie, I follow news from the media universe (whether it’s PR, advertising, newspapers, digital publications, etc.) religiously. It’s a bit nerdy, I know, but it’s what I enjoy. At any rate, the past several weeks have been especially exciting, and not just because we’re only a few days away from Christmas.

No, the last several weeks have seen a slew of important shifts and announcements among major players in the news business, especially those that appear to a) actually have some money to spend; and b) among those media outlets that are poised to grow exponentially in the coming years, and thus, provide a lot of high-level media opportunities for PR pros and their clients. Continue reading

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NetApp Financial Release Debacle Offers Lesson in Protecting Online News

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I’m sure it was an honest mistake, and it was one done in an effort to allow the company to be fully prepared for the ensuing onslaught of media queries, commentary and trading that was to come. But the  recent debacle that saw NetApp’s quarterly earnings results slip out earlier than expected offered a timely lesson to all PR pros, whether you’re representing a consumer-focused client or working in-house in the highly-regulated field of financial PR:

Watch what you put online. Continue reading

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