Any PR pro knows that PR is entirely different than marketing and advertising. So how much should be done online and how much should be done through more traditional styles? That depends; how much what? The answer to this question differs depending on if you are discussing marketing, advertising, or public relations. Every company should
Tag Archives: Online News
NetApp Financial Release Debacle Offers Lesson in Protecting Online News
I’m sure it was an honest mistake, and it was one done in an effort to allow the company to be fully prepared for the ensuing onslaught of media queries, commentary and trading that was to come. But the recent debacle that saw NetApp’s quarterly earnings results slip out earlier than expected offered a timely lesson to