Tag Archives: Online News

Is Traditional PR Even Worth It?

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Any PR pro knows that PR is entirely different than marketing and advertising. So how much should be done online and how much should be done through more traditional styles? That depends; how much what? The answer to this question differs depending on if you are discussing marketing, advertising, or public relations.

Every company should capitalize as much as possible on new, online forms of PR. This is the latest rage in the world of PR, and for good reason. Online PR is often cheaper, allows for better targeting, reaches a wide variety of people, and is flexible. However, this does not mean that you should forget about your old, traditional PR ways. Continue reading

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NetApp Financial Release Debacle Offers Lesson in Protecting Online News

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I’m sure it was an honest mistake, and it was one done in an effort to allow the company to be fully prepared for the ensuing onslaught of media queries, commentary and trading that was to come. But the  recent debacle that saw NetApp’s quarterly earnings results slip out earlier than expected offered a timely lesson to all PR pros, whether you’re representing a consumer-focused client or working in-house in the highly-regulated field of financial PR:

Watch what you put online. Continue reading

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