Tag Archives: Traditional PR

Amanda DiSilvestro

Is Traditional PR Even Worth It?

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Any PR pro knows that PR is entirely different than marketing and advertising. So how much should be done online and how much should be done through more traditional styles? That depends; how much what? The answer to this question differs depending on if you are discussing marketing, advertising, or public relations.

Every company should capitalize as much as possible on new, online forms of PR. This is the latest rage in the world of PR, and for good reason. Online PR is often cheaper, allows for better targeting, reaches a wide variety of people, and is flexible. However, this does not mean that you should forget about your old, traditional PR ways. Continue reading →

Keith Trivitt

Good PR is Good PR. Period.

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If you had asked me three years ago what type of work I was in, I would have told you something along the lines of, “Oh, I work in social media PR,” or, “I’m in digital PR.” Like many others, I, too, was caught up in the catchphrases of the day to describe a new line of thinking for our profession.

But I’m starting to shift my thinking back to a simpler, more clear thought on the profession: Good PR is good PR. No matter how you slice it or dice it.

I was reminded of this the other day while reading yet another “This is how we can save PR”-type blog post. You know the type –10 tips for saving the profession, or five ways that social media is transforming PR. Continue reading →