Tag Archives: Ragan.com

Why We Need to Set the Bar Higher When Giving Advice

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Gap’s Marketing Lesson: Don’t Mess with A Beloved Logo

Ever since the debacle of Gap  unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear that the rebranding effort was all part of one big crowdsourcing exercise or a PR stunt. (Why is it everyRead the rest of this entry