PRBreakfastClub

2012 is here! The New Year means resolutions to lose weight, eat healthier, spend more time with the family, and on and on. While you are mapping out that plan to battle the bulge also strategize resolutions for your career.

“It is important to set goals each year if you want a career and not just a job,” says Marcos Sanchez, Senior Product Marketing Manager at Egnyte. “If you want a career than it is about thinking long term about where you want to be and what job you want to have.” Read the rest of this entry »

‘Tis the season for predictions. I always enjoy this time of the year, reading and listening to what industry professionals and talking heads project will be the hot topics for the next year and what everyone should be looking at and concentrating on for success. I have read a lot of articles that speculate what themes and strategies are front and center for 2012 and where we can expect the market to turn. Most of what I have read seems spot on, like Affect’s 2012 predictions that: Read the rest of this entry »

It’s the most wonderful time of the year! But only if the holiday rush hasn’t crushed you yet. If you’re (still) filled with the spirit of the season, please indulge me by reading this post with a fun, good-natured, Christmas-y attitude. ‘Tis the season to be jolly after all!

So the headline might be a bit of an exaggeration, but don’t fault me, we are all in PR. However, there are things that I do know in PR that I learned from the man in the red suit. So here’s my list of things PR-related that I learned from Santa: Read the rest of this entry »

So you have your degree. You’ve graduated summa cum laude and your resume is polished into tip-top-AP- style shape.  But now what? How do you take the tools that everyone has at graduation – a resume, letters of recommendation and a diploma – and turn it into something that sets you apart in the job hunt?

While there isn’t one golden rule to mastering the job hunt, there are certain things that can help put you at the top of your potential employer’s list. Here are five tips to keep in mind: Read the rest of this entry »

I have to admit, I’ve never heard of the game Words With Friends. That is until Tuesday. Actor Alec Baldwin was kicked off of an American Airlines flight earlier this week after a flight attendant asked him to turn off his cell phone which he was using to play the game as the plane was waiting to taxi for takeoff. The actor refused and subsequently he was booted from the flight but not before proceeding to go on a tirade, slamming a bathroom door and later posting derogatory tweets about American Airlines on Twitter using a vindictive hashtag (#nowonderamericanairisbankrupt) to express his “outrage” at what us normal citizens would call “proper protocol” on an airline. Read the rest of this entry »

A great speech doesn’t count for much if you’re talking to the wrong audience. Most PR professionals know that speaking to the public is important, so they create great seminars and presentations for those who attend the event. However, no matter how much you advertise this event, it always seems to be family members and existing customers or clients who show up to “learn more.” Right? While it’s great that you have loyal customers, you want your audience to be full of new faces. I like to think of it this way: 1/3 of a PR agency is producing quality work, 1/3 is maintaining current customers and clients, and the other 1/3 is grabbing new clients. Therefore, it is extremely important that your expert speakers are heard by prospective clients and people who actually need to learn more about your company. Read the rest of this entry »

I woke up to my parents’ frantic voices, breaking glass and the sound of an intruder’s footsteps coming from downstairs. It was 3:00 a.m. on a Monday morning and the absolute last way I thought I would begin my week.

Even as I heard my dad yell, “Get out!” and my mom warned, “Don’t you dare go downstairs,” it was still hard to comprehend what was happening in my home. I finally put it together when my mom said the land line didn’t work and we needed to call 911. As a millennial who sleeps with her phone in hand, that I could understand and take action.

My hands shook as I dialed ‘9’ and just one ‘1’ before ‘Emergency Call’ came across my phone’s screen. Within minutes, the police were in my driveway. Read the rest of this entry »

I’ll be the first to admit that sometimes we need to get creative in the world of PR—how can I get this person to email me back; how can I get this person to see that my idea is the best; how can I make this company look a little bit less boring. It can be tough, and in some situations creativity is absolutely the key to success. However, PR professionals are often in charge of creating press releases, helping with interviews, and creating campaigns for the eyes and the ears of the public. In other words, PR departments have the entire public analyzing their work. This led me to wonder: Can being too creative be too risky? Read the rest of this entry »

Public relations professionals are trained to demand perfection, juggle like an octopus, run in heels, always be connected and get it all done without breaking a sweat. There are a million articles out there to help PR pros effectively manage multiple social media channels, engage with bloggers and help craft a press release headline to garner coverage. PR pros manage up to their bosses, down to their interns and across organizations to their clients and reporters.

There is one additional audience that PR pros have in common that is never really talked about and there aren’t a million articles out there to help you do it well. It is that other audience that we have in our lives…children.  Read the rest of this entry »

A few weeks ago, I was pulling into my driveway, after a long week of work, when I received a phone call from a reporter I work with wanting a quote for a story. I spent the next two hours calling and e-mailing clients trying to gather a comment. I never did get a comment, but the reporter did express gratitude for the effort.

This little exercise reminds me of why some PR practioners maintain good relations with the media, and others don’t. Here are some points to remember for young PR executives. Read the rest of this entry »