Posts Tagged ‘Kenneth Cole’
The other day I stepped on to the elevator with several other people at the office building where I work. We stood there for about 5 seconds waiting for the doors to close and when they didn’t, a man reached over and hit the “close door” button. The doors remained open. As everyone else waited patiently, this guy hit the button again and again and again for what seemed like 10 seconds until finally the doors closed. As I watched him initially frustrated by beating the button repeatedly to no avail, I began to think, “This has applications to PR via social media.”
(FYI — There are many theories about whether the close door buttons on elevators actually work or they are merely there for psychological reasons to assuage our lickety split mentality that comes with a world built on speed and the value of time).
So what exactly does this have to do with PR and social media you say? Read the rest of this entry »
Today on PRBC, we launch a new series called “Ask the Overpriced Social Media Guru, “where self-professed social media experts will weigh in periodically with advice about hot-button PR, marketing and social media issues. We hope to charge $500 per hour for your reading time with this new service …”
Dear Overpriced Social Media Guru: What does last week’s disastrous tweet from Kenneth Cole portend for the future of social media use by companies and executives? Will they ever learn the mistakes of their colleagues?
Twitterized in Tacoma
Dear Twitterized in Tacoma: Read the rest of this entry »