Tag Archives: Kenneth Cole

PR and Social Media – Don’t Press the Ignorance Button when you Know it Doesn’t Work

The other day I stepped on to the elevator with several other people at the office building where I work.  We stood there for about 5 seconds waiting for the doors to close and when they didn’t, a man reached over and hit the “close door” button.  The doors remained open.  As everyone else waitedRead the rest of this entry

PRBC’s Social Media Guru On Kenneth Cole’s Twitter Fiasco

Today on PRBC, we launch a new series called “Ask the Overpriced Social Media Guru, “where self-professed social media experts will weigh in periodically with advice about hot-button PR, marketing and social media issues. We hope to charge $500 per hour for your reading time with this new service …” Dear Overpriced Social Media Guru:Read the rest of this entry