Tag Archives: Netflix

Why We Need Better PR in 2012

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Hard to believe we are only a few weeks away from the end of 2011. At this time of the year, we get to look back at the year that was and take stock. What was good? What was a major #fail? As is the case every year, there is plenty of bad news in the world. Of course, in the public relations industry, we have witnessed some pretty disastrous events, too (we’re looking at you, Charlie Sheen and Anthony Weiner).

This just hammers home that it is absolutely paramount to stress how important good PR is to you and your clients. Of course, you can never predict when a crisis is going to happen. But, why aren’t some doing a better job planning? Continue reading

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Netflix….Hello? McFly?

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Oy. Where do I even start with this PR debacle? For those of you living under a PR rock, the online DVD rental/streaming movie service Netflix has been stumbling and bumbling their way through a series messy PR blunders that stretch over the course of the past year. You remember Netflix right? They’re the company that arguably put Blockbuster and other movie retailers’ bricks and mortar businesses in a coffin, single handedly revolutionizing the DVD/movie streaming market with their service.

Seemingly overnight they changed the way we consumed movies with their near genius marketing strategies and business model leaving many people (*ahem* Blockbuster) twisting in the wind and kicking themselves that they didn’t have the foresight to see the paradigm shift in home movie delivery. But their communications strategy? Uh, hello – McFly? Continue reading

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PR and Social Media – Don’t Press the Ignorance Button when you Know it Doesn’t Work

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The other day I stepped on to the elevator with several other people at the office building where I work.  We stood there for about 5 seconds waiting for the doors to close and when they didn’t, a man reached over and hit the “close door” button.  The doors remained open.  As everyone else waited patiently, this guy hit the button again and again and again for what seemed like 10 seconds until finally the doors closed.  As I watched him initially frustrated by beating the button repeatedly to no avail, I began to think, “This has applications to PR via social media.”

(FYI — There are many theories about whether the close door buttons on elevators actually work or they are merely there for psychological reasons to assuage our lickety split mentality that comes with a world built on speed and the value of time).

So what exactly does this have to do with PR and social media you say?  Continue reading

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