Hard to believe we are only a few weeks away from the end of 2011. At this time of the year, we get to look back at the year that was and take stock. What was good? What was a major #fail? As is the case every year, there is plenty of bad news in the world. Of course, in the public relations industry, we have witnessed some pretty disastrous events, too (we’re looking at you, Charlie Sheen and Anthony Weiner).
This just hammers home that it is absolutely paramount to stress how important good PR is to you and your clients. Of course, you can never predict when a crisis is going to happen. But, why aren’t some doing a better job planning?Read the rest of this entry