Oy. Where do I even start with this PR debacle? For those of you living under a PR rock, the online DVD rental/streaming movie service Netflix has been stumbling and bumbling their way through a series messy PR blunders that stretch over the course of the past year. You remember Netflix right? They’re the company that arguably put Blockbuster and other movie retailers’ bricks and mortar businesses in a coffin, single handedly revolutionizing the DVD/movie streaming market with their service.
Seemingly overnight they changed the way we consumed movies with their near genius marketing strategies and business model leaving many people (*ahem* Blockbuster) twisting in the wind and kicking themselves that they didn’t have the foresight to see the paradigm shift in home movie delivery. But their communications strategy? Uh, hello – McFly? Continue reading