The other day I stepped on to the elevator with several other people at the office building where I work. We stood there for about 5 seconds waiting for the doors to close and when they didn’t, a man reached over and hit the “close door” button. The doors remained open. As everyone else waited patiently, this guy hit the button again and again and again for what seemed like 10 seconds until finally the doors closed. As I watched him initially frustrated by beating the button repeatedly to no avail, I began to think, “This has applications to PR via social media.”
(FYI — There are many theories about whether the close door buttons on elevators actually work or they are merely there for psychological reasons to assuage our lickety split mentality that comes with a world built on speed and the value of time).
So what exactly does this have to do with PR and social media you say? Continue reading