Tag Archives: How Communication has changed

Spin Doesn’t Suck- A PRBC Book Review

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As an individual and PR professional, I enjoy learning something new every day.  Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I was excited. Gini has great respect in the PR/marketing/social media world. My only concern was that the book would be a collection of blog posts from her blog of the same name. I should have known better. Continue reading

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