Tag Archives: Jerry Sandusky

The Summer Week That Was: July 21-27

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Summer © by Moyan_Brenn

Ah yes, the last full week of the month of July.  That means two things… Summer is almost over and NFL training camps are opening.  Of course some little “gathering” in London is going on, but no one is really paying attention, right?

In all seriousness, the 2012 London Olympic Games will be something of a social media games, too. How so? Well, you have read on, friends! Continue reading

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Special Edition: Don’t Punish Penn State, Punish People

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Penn State Brandywine © by Jim, the Photographer

I’ll admit upfront that the headline here is a bit of a linkbait, and that you are probably furious at me right now for having the gall to type such a sentence in light of the Freeh report that was released Thursday morning. We all know the horrific details of the Jerry Sandusky case, and I don’t really have the stomach to list out the rape of each child again. Besides, you’re still pissed at me for writing a headline suggesting Penn State shouldn’t be punished. Consider this for a moment.

Pennsylvania State  University didn’t rape those kids, nor did it cover anything up. Continue reading

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Why We Need Better PR in 2012

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Hard to believe we are only a few weeks away from the end of 2011. At this time of the year, we get to look back at the year that was and take stock. What was good? What was a major #fail? As is the case every year, there is plenty of bad news in the world. Of course, in the public relations industry, we have witnessed some pretty disastrous events, too (we’re looking at you, Charlie Sheen and Anthony Weiner).

This just hammers home that it is absolutely paramount to stress how important good PR is to you and your clients. Of course, you can never predict when a crisis is going to happen. But, why aren’t some doing a better job planning? Continue reading

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Nittany Lyin': Penn State’s PR Woes Far From Over

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Normally, the noise you hear coming from Penn State University this time of year is at Beaver Stadium, home of the Nittany Lion football team. Head coach Joe Paterno has built a respected program over the years. Unfortunately, that program and the university itself are dealing with a different noise now.

Over the weekend, former football assistant coach Jerry Sandusky was arrested on charges of sexually abusing eight boys over a 15 year span. Sandusky retired abruptly from the Nittany Lion program in 1999. The charges against him are serious, but what happened behind the scenes at the university is just as deplorable. Continue reading

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