Tag Archives: Penn State University

Why We Need Better PR in 2012

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Hard to believe we are only a few weeks away from the end of 2011. At this time of the year, we get to look back at the year that was and take stock. What was good? What was a major #fail? As is the case every year, there is plenty of bad news in the world. Of course, in the public relations industry, we have witnessed some pretty disastrous events, too (we’re looking at you, Charlie Sheen and Anthony Weiner).

This just hammers home that it is absolutely paramount to stress how important good PR is to you and your clients. Of course, you can never predict when a crisis is going to happen. But, why aren’t some doing a better job planning? Continue reading

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Nittany Lyin': Penn State’s PR Woes Far From Over

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Normally, the noise you hear coming from Penn State University this time of year is at Beaver Stadium, home of the Nittany Lion football team. Head coach Joe Paterno has built a respected program over the years. Unfortunately, that program and the university itself are dealing with a different noise now.

Over the weekend, former football assistant coach Jerry Sandusky was arrested on charges of sexually abusing eight boys over a 15 year span. Sandusky retired abruptly from the Nittany Lion program in 1999. The charges against him are serious, but what happened behind the scenes at the university is just as deplorable. Continue reading

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