Category Archives: Aurora Meyer

Review: Real-time Tracking with Keyhole

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Keyhole.co is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s a visual dashboard that tracks keywords, hashtags and URLs. Using Keyhole.co you can measure and amplify conversations around your brand and campaigns.

For a reasonable price compared to other tracking services, you can also identify prospective clients and influencers who are talking about (or looking for) your services, products or organization. Continue reading

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Why Brands Shouldn’t Alienate Advocates

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Customers are Ignoring You © by ronploof

Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and again over a four year span. Continue reading

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Bloggers Need PR Outreach Tactics Too

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems
and Need Blogger Outreach? A Case Study in How NOT to Do It.

This post is about bloggers reaching out to PR professionals.

It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Continue reading

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A New Way to Pitch

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“Hi NAME,

Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me know your thoughts and if you are interested in scheduling a one-on-one booth appointment with COMPANY, as I’d be happy to help!

Kindly,
PR REP” Continue reading

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Marking Facebook Milestones

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Do you know the history of your company? Aside from the date it was founded, do you know when the important milestones occurred? If you don’t, use the new Facebook for Timeline feature to find out!

You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all those great things you did in the past. This is an opportunity to politely brag about your past accomplishments and reiterate to your customers that you are around for the long haul.  Continue reading

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21st Century Apologies

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AFTER A BIT OF SHMOOSING FOLLOWING A BRIEF BATTLE OVER TERRITORY, THE POLAR BEAR THAT IS SEATED SEEMED NOT TO BE TO CONCERNED WITH THE APOLOGY FROM THE OTHER GUY AS HE BIT A CHUNK OF HAIR FROM HIS BUDDY'S FACE. SCIENTIFIC: POLAR BEAR/URSUS MARITIMUS POLAR BEARS IN BATTLE ONE BEAR BITING OTHERAn interesting exchange occurred on Twitter last week. PRCog tweeted: “Dear Millenials – ‘OMG’ does not replace ‘I’m sorry’.” Debbie Lyons-Blythe followed up with “’my bad’ not enuf either!”

As a Millennial myself, I couldn’t agree more. You see it daily at the gym, the office and just about everywhere else: people have stopped apologizing. I’m not sure when apologizing stopped being the right, not to mention polite and professional, thing to do. There is nothing wrong with admitting a mistake. It’s the best way to learn.

Your boss and co-workers are more likely to respect you, if you own up to your mistakes. When I’ve royally messed up, I’ve walked into my boss’s office, apologized and told him what steps have been taken to ensure the same mistake won’t happen again. Then we discussed it and moved on. Continue reading

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