Klout sent the social media world into a bit of an uproar on Oct. 26, when it tweaked how they measure influence. According to Klout, influence is the ability to drive action and is based on quality, not quantity.
When someone engages with your content, they assess the action in the context of the person’s own activity. Klout is using three metrics in its “PeopleRank” algorithm: how many people you influence, how much you influence them, and how influential those people are. Continue reading →
A few weeks back, I sent out an innocent tweet about a new poll that showed PR pros preferred using Facebook over Twitter. Fellow PRBC-er, Jeff Esposito, read me the riot act about how he was sick of PR people taking ourselves so seriously.
Here I will quote Mr. Esposito: “I am sick of the self-promotional BS spewed lately. Last I checked our job’s function was to make co’s look good.” I tried to rack my brain about what my link had to do with this topic. After a bit of back and forth, we discovered Jeff mixed up my tweet with someone else’s and now he owes me a drink.
Yet, in the confusion, he did make a point. Do PR pros have a tendency to throw a pity party for ourselves? Recently, CNBC called Public Relations the #2 most stressful job in America (obviously, they did not fact check the salary portion). When I heard this news, I was ready to pop open a bottle of tequila and wallow about how bad I have it, how difficult my job is, and so on. Continue reading →
I recently returned from the PRSA International Conference in Washington, D.C. (full disclosure: I am employed by PRSA), where much of the focus was on social media and enhancing the strategic value of public relations. What struck me most about the sessions was how few of them were geared toward the once-hot topics of “Social Media is Great!,” or “This Social Media Thing is A Fad.” Instead, a majority focused on a similar theme: “Social media has revitalized the PR profession . . . now what do we do with all of this data?!
That strikes at the heart of the next great movement for public relations. The need to understand, analyze and utilize the vast array of data, sentiment analysis and other metrics gathered from social media. Continue reading →
One of the things I love about the communications profession is the fact that while walking down the street, it’s often difficult to immediately pick us out from a crowd. Let’s be honest: You can usually tell with one quick glance when someone is a real-estate agent, lawyer or an account (perhaps because each requires significant training and/or licensing in their respective professions that often gives them a bit of an aura of being . . . different from the rest of us, but I digress). But when walking down the street, you can’t really immediately pick out a communications pro. We just come in all shapes, sizes, demographics and personalities. Continue reading →
As a former sports PR guy, a career I immensely loved and was extremely passionate about, but also grew out of for many reasons (to understand a majority of those reasons, check out my friend Jeff Esposito’s excellent PRBC post about working in sports PR from Friday here), I have both fond memories of that profession, and a sense of understanding now that moving on from it nine months ago was the right thing for me to do.
Jeff gave an excellent rundown of what it is like to work in PR in the sports world. Yes, it can be incredibly exciting, and yes, you do get to work around some amazing athletes. And there are many other benefits and fantastic qualities to working in that profession. But it has its downsides— Continue reading →
A short while back, Keith Trivitt wrote a thought-provoking post entitled Are Your Clients Ready for PR 2.0?We had an interesting conversation that started in the comments and worked its way offline to an agreement that whether a company liked it or not, they needed social media. I would love to be able to say that I am omniscient, but who am I kidding? So instead, I’ll simply speak from experience.
Now that that’s out of the way, we’ll start with how social media fell into my lap and turned me into an evangelist for keeping it clean and in the hands of the company’s communications team (PR, MarComm, agencies, etc.). About two years ago, our team was pulled into a meeting and told that the search team was going to use and manage Facebook and LinkedIn, and that it fell under Web 2.0 (remember that term), so we were to leave those sites alone. Continue reading →