Tag Archives: Careers

How to Take Your Career from Social Specialist to Strategist

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become a strategistLast week I wrote a post on the career ceiling social media specialists, and all specialists for that matter, will eventually hit. Got some interesting comments and insightful conversation, which I’d urge you to check out. The one theme that stood out above all others was that many people have started their careers as specialists and would like to move into the strategist arena. But they aren’t sure the best way to go about it. Continue reading

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Happys Flacks=Productive Flacks

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Businesswoman WorkingAs I spend more and more time gaining experience in the PR industry, and as I continue to befriend other flacks and get to know them professionally, I’ve managed to catch a “glimpse” so-to-speak into a wide variety of PR agencies.  Large, small, public, private, corporate, and consumer, it’s astounding how different every firm is.

Unfortunately, as much as I get to know about all of the things that my acquaintances love about their companies, I also tend to see the negative side as I cross into the “confidante” territory.  One unsettling trend that I’ve started to see more often is agencies who don’t value their employees and treat them as replaceable hit machines who are expected to treat their job as their entire lives.  This is by no means the standard of the industry, but it’s something I see more than should ever be the case. Continue reading

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It Takes All Types to Be a Successful Communicator

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Corporate CasualOne of the things I love about the communications profession is the fact that while walking down the street, it’s often difficult to immediately pick us out from a crowd. Let’s be honest: You can usually tell with one quick glance when someone is a real-estate agent, lawyer or an account (perhaps because each requires significant training and/or licensing in their respective professions that often gives them a bit of an aura of being . . . different from the rest of us, but I digress). But when walking down the street, you can’t really immediately pick out a communications pro. We just come in all shapes, sizes, demographics and personalities. Continue reading

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From Sports to Tech PR: Finding New Career Passions

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Football players in press conference

As a former sports PR guy, a career I immensely loved and was extremely passionate about, but also grew out of for many reasons (to understand a majority of those reasons, check out my friend Jeff Esposito’s excellent PRBC post about working in sports PR from Friday here), I have both fond memories of that profession, and a sense of understanding now that moving on from it nine months ago was the right thing for me to do.

Jeff gave an excellent rundown of what it is like to work in PR in the sports world. Yes, it can be incredibly exciting, and yes, you do get to work around some amazing athletes. And there are many other benefits and fantastic qualities to working in that profession. But it has its downsides— Continue reading

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The Social Media Lessons I’ve Learned

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Classroom Concepts

A similar version of this post can also be found at Legends of Aerocles.

As I get ready to leave the job that I’m currently at and embark on a new and incredibly exciting opportunity, I’ve decided to do a little bit of reflection at the suggestion of David, one of my social media mentors. When I took a position as an “intern” at the small NJ agency that I worked at during my senior year of college, I had no idea how much I would learn.  Since it was my responsibility to teach the rest of the company about it, I had no choice but to throw myself head-first into the world of social media. Continue reading

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