Tag Archives: stress

Channeling the Overwhelming Side of Public Relations

Businessman with face pressed against wall, profile, close-upIt’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my public relations career: this really isn’t about me anymore; it’s about our company and it’s about building our clients’ business.

Throughout every contact I have with clients—whether that be a new business meeting, contract negotiations, day-to-day discussions about project work, etc.—it’s my thoughts, insight and expertise that has a lot to do with the success of a campaign, but ultimately, the only goal I have for myself is to build our client’s business. To “build something great,” and that’s really not about me, or my wants, desires, day-to-day stresses or anxieties. It’s about servicing wants, desires, day-to-day stresses and anxieties of our clients, and providing a value to them far greater than what I hope to receive out of the partnership.Read the rest of this entry

Happys Flacks=Productive Flacks

As I spend more and more time gaining experience in the PR industry, and as I continue to befriend other flacks and get to know them professionally, I’ve managed to catch a “glimpse” so-to-speak into a wide variety of PR agencies.  Large, small, public, private, corporate, and consumer, it’s astounding how different every firm is.Read the rest of this entryRead the rest of this entry

Stress Relief for the PR Pro

Any job/career can cause stress. My dad, for example, is an engineer. He builds buildings. He loves his job and does it well, but it’s demanding. He’s one of the most HIGH STRUNG people I know I will ever meet in my life and is always a little on the stressed side. Coming from hisRead the rest of this entryRead the rest of this entry