Tag Archives: PRNewser

The Daily: Friend to PR or Just Another Set of Reporters?

With Rupert Murdoch’s much ballyhooed iPad-only daily newspaper, The Daily, now up and running, it’s time to consider its potential impact on the PR industry. Below is a series of thoughts and insights from various PRBC bloggers that we curated via e-mail conversations Wednesday.

Keith Trivitt: The Daily is like any other new publication that comes out: It’s incredibly exciting to see the new product, particularly the flow of news, who’s writing what, the columnists, etc. I’m a news junkie, so I love finding new publications.

As for the PR value of The Daily … eh, only time will tell. That’s waffling, I know, but we have to keep in mind that right now, it’s only available on the iPad (though reports have it soon branching out to other tablets and e-readers eventually), it’s not searchable on Google and the iPad still hasn’t reached a critical mass.Read the rest of this entry

Channeling the Overwhelming Side of Public Relations

It’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my publicRead the rest of this entryRead the rest of this entry