Tag Archives: client relations

As 2013 Arrives, PR Professionals Should Refresh Ideas to Retain Clients

As a new year begins, many PR consultants will be updating their clients’ strategies for the next twelve months, and it is therefore important that they use this time to refresh ideas. With increased competiveness due to the challenging economic climate, agencies would be remiss not to develop creative strategies in order to ensure client retention.Read the rest of this entry

Tips for Ten Minute Interviews

Ten minutes.  That’s all you have to influence your audience.  How do you make sure your messages are communicated efficiently? One of the most valuable things I learned from my previous job was how to own a five and,  if Iwas lucky, ten minute interview.  I worked as a publicist for a book publicity firm andRead the rest of this entryRead the rest of this entry

Channeling the Overwhelming Side of Public Relations

It’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my publicRead the rest of this entryRead the rest of this entry

Managing Agency Expectations

Throughout your career as a PR professional at an agency, you will always have clients that you love and clients that you hate.  Ones that have a product or service that you feel really passionate about and love promoting, and some that make you scratch your head and say “How are they still in business?”Read the rest of this entryRead the rest of this entry

Not Mine. Not Yours. Ours.

It’s no secret that clients hire us for our contacts.  That our relationships are often the bait that gets them to sign on the dotted line.  But at the end of the contract, the course the agency’s relationship with the media has taken while representing said client has lasting benefits or consequences for both parties.Read the rest of this entry

Are Clients Ready for PR 2.0?

I first wrote this post in August, just before we started PRBC, thinking it would be a nice way to give others a glimpse into my thoughts, particularly since I consider myself a pragmatic practitioner and evangelist for the benefits of social media PR. Enjoy! A while back, my good friend Lauren Fernandez wrote aRead the rest of this entryRead the rest of this entry