Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a hotel in the town. The hotel’s manager claimed consultants working on behalf of the brand stated the town didn’t ‘fit the brand’, and implied there was… Read the rest of this entry
Author Archives: Victoria Harris
As 2013 Arrives, PR Professionals Should Refresh Ideas to Retain Clients
As a new year begins, many PR consultants will be updating their clients’ strategies for the next twelve months, and it is therefore important that they use this time to refresh ideas. With increased competiveness due to the challenging economic climate, agencies would be remiss not to develop creative strategies in order to ensure client… Read the rest of this entry
PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success
As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needs… Read the rest of this entry