Author Archives: Victoria Harris

Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers

Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a hotel in the town. The hotel’s manager claimed consultants working on behalf of the brand stated the town didn’t ‘fit the brand’, and implied there wasRead the rest of this entry

As 2013 Arrives, PR Professionals Should Refresh Ideas to Retain Clients

As a new year begins, many PR consultants will be updating their clients’ strategies for the next twelve months, and it is therefore important that they use this time to refresh ideas. With increased competiveness due to the challenging economic climate, agencies would be remiss not to develop creative strategies in order to ensure clientRead the rest of this entry

PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success

As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needsRead the rest of this entry