Tag Archives: ideas

As 2013 Arrives, PR Professionals Should Refresh Ideas to Retain Clients

As a new year begins, many PR consultants will be updating their clients’ strategies for the next twelve months, and it is therefore important that they use this time to refresh ideas. With increased competiveness due to the challenging economic climate, agencies would be remiss not to develop creative strategies in order to ensure clientRead the rest of this entry

Mythbusting Creativity

The process of creativity isn’t glamorous. It’s simply about hard work, the management of emotions, and delayed showmanship. And it’s necessarily lonely. To want to be creative—truly creative—is to want to entertain, which is often depressingly opposite of being entertained. – Eddie Smith, Practically Efficient. There is no trick to creativity, no secret initiation orRead the rest of this entry

Escaping Ideas

Do you ever have one of those vivid dreams—you know, the ones where you show up pasty white and naked in front of your entire 8th grade English class, only to be transported to some tropical jungle wrestling boars because you’ve watched one too many episode of LOST—only to wake up and not remember aRead the rest of this entry