As a new year begins, many PR consultants will be updating their clients’ strategies for the next twelve months, and it is therefore important that they use this time to refresh ideas. With increased competiveness due to the challenging economic climate, agencies would be remiss not to develop creative strategies in order to ensure client retention. Continue reading
The process of creativity isn’t glamorous. It’s simply about hard work, the management of emotions, and delayed showmanship. And it’s necessarily lonely. To want to be creative—truly creative—is to want to entertain, which is often depressingly opposite of being entertained.
– Eddie Smith, Practically Efficient.
There is no trick to creativity, no secret initiation or gnostic teaching to be revealed by invitation only. Continue reading
Do you ever have one of those vivid dreams—you know, the ones where you show up pasty white and naked in front of your entire 8th grade English class, only to be transported to some tropical jungle wrestling boars because you’ve watched one too many episode of LOST—only to wake up and not remember a single detail?
That’s sort of how I feel about blogging. Most bloggers will tell you their biggest challenges are discipline and content. While I’ll fully admit to lacking discipline some days, content is no problem. I come up with a new blog idea every few hours. The problem? Capturing all of those great ideas before my mind wanders on to the next thought. Continue reading