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Author Archives: Justin Goldsborough
Are You Getting Credit for the 3Rs of PR?
I don’t think PR professionals give our industry enough credit. And it starts with the fundamentals. As in those of us who are practicing them aren’t claiming them. And that’s our bad, because we should be. Why should we claim things “everyone” should be doing? Because when we don’t continue to talk about doing the… Read the rest of this entry
Do companies need a crisis plan or social media crisis plan? (Part 3)
In this third, and final part, of the series, Justin Goldsborough examines whether companies needs crisis plans or social media crisis plans? Part 1 of the series can be found here, and Part 2 is here.… Read the rest of this entry
Do companies need a crisis plan or social media crisis plan? (Part 2)
In this part 2 of a series, Justin Goldsborough examines whether a company needs a crisis plan or a social media crisis plan? Part 1 of the series can be found here.… Read the rest of this entry
Do companies need a crisis plan or social media crisis plan? (Part 1)
Without question, my favorite part about Twitter is crowdsourcing. I can’t count the number of times I’ve had a passionate POV or a question I couldn’t answer, shared it on Twitter, and been amazed at others’ perspectives and how much I learned from my industry peers. A couple of weeks ago one of these situations… Read the rest of this entry