I don’t think PR professionals give our industry enough credit. And it starts with the fundamentals. As in those of us who are practicing them aren’t claiming them. And that’s our bad, because we should be.
Why should we claim things “everyone” should be doing? Because when we don’t continue to talk about doing the three Rs well – research, relevancy and relationships – bad pitches like this one gobble up all the PR headlines, tweets and Google results. Continue reading