Unless you grew up being too cool for school, you’ll remember the Superman comics where Supes stumbles into Bizarro World, where everything is backwards. Or at least really weird.
Bizarro World can occur at any moment in real life too, and it’s an affliction that especially affects flacks and their clients. Here’s what happens when a flack enters Bizarro World: every single news story, every possible current event starts to look like an angle for you and your pitch. It doesn’t matter how illogical or tenuous; you see your assigned product everywhere, important to everything, and necessary for everybody.
Don’t get me wrong; it’s great to love your client. But pitching in Bizarro World isn’t about being passionate or creative. More often than not, it’s a sign of desperation. And it inevitably leads to failure because a flack who’s been Bizarroed isn’t capable of making informed decisions about angles, pitches, and appropriate targets. Continue reading
This week I had the pleasure of chatting with Sasha H. Muradali. She is a lover of all things social media, runs ‘Little Pink Book’ (now on Amazon’s Kindle.) and is always sparking conversation on Twitter. When Sasha isn’t blogging about the next “it” topic you could find her enjoying musical theatre, going to the opera, and enjoying a good book. This Harry Potter fan is also a self-taught Photoshop addict and loves trying to see what new things she can come up with. You may also find her singing to herself, her guilty pleasure, in her car to Miley Cyrus’s new song, “Party in the USA” and relaxing on the couch watching Grey’s Anatomy…. But I’ll let you take that up with her. Without further adieu – here is Sasha discussing her blog, personal branding, and its impact on her job search. Continue reading